Territory Manager at Lister Shearing Equipment based in Stonehouse Gloucestershire, UK

We are looking for an energetic, motivated self-starter to join one of the most recognised, trusted and world-renowned manufacturers in large animal clipping and shearing products.

The successful candidate will be part of the sales and commerce department reporting directly into the Sales Director. This role offers an exciting opportunity for anyone who enjoys a challenge and is ready to jump feet first into the role.

 

In return, you will get the opportunity to join a friendly team where you will be well looked after and valued. The role comes with an excellent remuneration package including a pension plan, health plan and generous annual holiday entitlement. In addition to full training, we will also provide the relevant tools and support to help maximize your potential and your individual career development.

 

Job Purpose

The Territory Manager is responsible for driving sales growth and market share for animal clipping and shearing products through a dealer and distributor network across the UK. The role focuses on strengthening dealer capability, improving product representation, and increasing pull-through demand via training, demonstrations, and structured account development, rather than direct transactional selling to end users.

Key Responsibilities

Dealer & Distributor Management

• Manage, develop, and grow a network of agricultural merchants, specialist dealers, and distributors within the assigned territory.
• Act as the primary commercial and operational point of contact for dealer partners.
• Deliver joint business planning with key dealers, including volume targets, promotional activity, and range optimisation.
• Ensure dealers are correctly ranged, stocked, and supported to maximise sell-through.

Sales Enablement & Pull-Through

• Drive end-user demand in support of dealer sales through on-farm, in-store, and event-based product demonstrations.
• Work alongside dealer sales teams to train staff on product features, benefits, and correct application.
• Support dealer open days, promotions, and local marketing initiatives to generate incremental sales.
• Convert end-user interest into dealer orders rather than direct sales.

Pricing, Promotions & Commercial Discipline

• Implement national pricing, rebate, and promotional programmes consistently across the dealer network.
• Support dealers with structured promotional planning while protecting brand value and margin.
• Monitor compliance with agreed trading terms and escalate issues as required.

Product & Technical Expertise

• Act as a product champion for clipping and shearing equipment, accessories, and consumables.
• Provide technical guidance to dealers and end users, ensuring correct product selection and usage.
• Support product launches and range updates through structured dealer communication and training.

Market Development & Intelligence

• Identify gaps in dealer coverage and recommend new dealer appointments where appropriate.
• Monitor competitor activity, pricing, and dealer behaviour within the territory.
• Gather and report structured market feedback to support commercial and product decisions.

Trade Shows & Industry Representation

• Represent the company alongside dealer partners at agricultural shows, shearing competitions, and industry events.
• Use events as a platform to strengthen dealer relationships and stimulate pull-through demand.

Administration & Reporting

• Maintain accurate CRM records for dealer interactions, forecasts, and territory activity.
• Produce regular sales reports, dealer performance reviews, and opportunity pipelines.
• Manage expenses, vehicle, and company assets in line with policy.

 

Skills & Experience

Essential

• Proven field sales or territory management experience within a dealer-based or distribution-led model.
• Experience working with agricultural merchants, machinery dealers, or specialist distributors.
• Strong understanding of indirect sales, margin structures, and channel management.
• Ability to influence without direct control and build long-term dealer partnerships.
• Full UK driving licence and willingness to travel extensively.

Desirable

• Background in livestock equipment, shearing, clipping, or adjacent agricultural categories.
• Existing relationships within UK agricultural merchant or dealer networks.
• Experience supporting dealer staff training and in-store merchandising.

Personal Attributes

• Commercially disciplined with a clear understanding of channel roles and boundaries.
• Credible, practical, and confident working with dealers and professional end users.
• Self-motivated, well-organised, and capable of managing a large territory independently.
• Strong brand ambassador with a collaborative, partnership-focused approach.

Package

• Competitive base salary
• Performance-related bonus linked to dealer sales performance
• Pension and benefits package
• Ongoing product and commercial training

Location

Field-based, UK-wide

 

Apply

 

To apply, please send your CV via email to info@lister-shearing.co.uk

 

All applications are treated in the strictest confidence.